Over 100,000 votes were cast and now Bazooka Joe,
the well-known face of Bazooka Bubble Gum, has a brand new look!
Bazooka Candy Brands, a division of Topps, tapped four top artists to
help develop more than 100 potential
new looks for Bazooka Joe and for 16 weeks fans were invited to be part
of the excitement by voting for their favorites at
BazookaJoe.com. Voting closed on May 31
st
and today, the winning Bazooka Joe, designed by illustrator Victor Intrasombat of
Clockwork Animation, was revealed at BazookaJoe.com and in a
broadcast spot, featuring him in a stylish, modern version of his
well-known ensemble of jeans, t-shirt, and baseball cap. Now that Joe
has a new look, he, along with his pal Mort will be spotlighted
in comics, games and activities in Bazooka Bubble Gum packs starting
later this year.
To assist with Bazooka Joe’s refresh, Bazooka Candy
Brands and their agency, Flint & Steel, worked with a diverse group
of impressive illustrators. In addition to Victor Instrasombat of
Clockwork Animation, who created the winning illustration,
other artists that contributed potential new looks include Benjamin
Balistreri (How to Train Your Dragon), Robert Lilly (Nickelodeon Animation Studios), and Ben Reynolds (mobile games for
Ghostbusters and Monster Pet Shop). Each of the participating artists were selected for their talent and their Bazooka Joe fandom.
Asked for comment, Bazooka Joe bubbled with
excitement, “Thanks to all of the fans who helped me talk Topps into
finding me a new getup. New hairstyle, new clothes – I’m ready to take
on the world!”
To celebrate the new look of Bazooka Joe, The Topps
Company will also issue a special edition digital trading card that
showcases the updated spokes-character. The digital trading card will
be available in the
Topps® BUNT® 2015 app beginning today. The
Topps® BUNT® 2015 app is available on the App Store and
Google Play Store.
Bazooka Bubble Gum is part of Bazooka Candy Brands
popular confectionery portfolio that includes Ring Pop®, Ring Pop®
Gummies, Juicy Drop™ Gummies, Juicy Drop™ Taffy, Juicy Drop® Pop, and
Baby Bottle Pop®.
The Giveaway
In order to celebrate this makeover, one lucky winner is going to receive a Bazooka Joe Bubble Gum Prize pack. To enter, simply fill out the giveaway tools form below. This giveaway will
end on 6/26/15. The winner will be notified via email and will have 48
hours to reply. Open to US only. Thanks again to the sponsor for offering this
fantastic prize.