Timeless Fun with Furby

The wait is over… the furb-nomenon that took over the world has returned. Today, Hasbro, Inc. (NASDAQ: HAS), a global leader in play, announced that the next era of the cute, cool, and weird Furby interactive toy hits shelves just in time for summer. A new generation of kids can discover their own curious little creature and kindred spirit, that’s sure to be their next BFF. With a history of disrupting pop culture and the toy aisle, Furby reminds kids that they can be their hilarious, wacky, perfectly imperfect selves, because that is what makes them – and the world – a little more special. Furby is available now in two new colors, Purple and Coral, on Amazon and will be at all major retailers starting July 15.

"Following its craze-inducing launch in 1998, Furby has taken the world by storm, impacting every corner of the culture zeitgeist, from music to television and film," said Kristin McKay, vp & general manager, Hasbro fashion & preschool. "For the brand’s 25th anniversary, we wanted to ignite the same excitement for this new generation by harnessing Furby's power of nostalgia while giving Gen Alpha everything they crave.”

 

This incredibly interactive toy friend features 5 voice activated modes and over 600 responses to discover, including lights, sounds, and 10 unique songs.  Want to speak a secret language that only you and your bestie can understand? Feel like breaking out into a random dance? Need a moment to just pause everything, chill out and recharge? Furby does all of that and so much more. Tell Furby what you want to do with 5 commands – “Dance Party,” “Copy Cat,” “Tell My Fortune,” “Let's Chill,” or “Lightshow” – for an un-fur-gettable time that matches any mood or vibe.

 

Furby also responds to hugs, pats, belly tickles, shaking, and feeding of its pretend Pizza Charm, yum! Kids can care for Furby by feeding them, combing their furhawk, and dressing them up with the included clip-on beads and fashion accessories. Don’t forget to comb and style that iconic fur for even more best friend moments. The more playtime with Furby, the more fun they can unlock.

 

My Thoughts

Furby has been around for over a decade and the newest addition to the family is more interactive than ever. This little guy has several personalities that come out as you perform different actions. Choose from dance party, light show, copycat, tell me your fortune, let's chill, and more.  Furby has his own language but it's easy to pick up and the toy comes with a book of translations to help you get started. The more you play with him, the more English he learns.

For even more Furby fun, you can scan the QR code for more fun. This allows you to interact even more with the toy. Kids can feed him virtual food or give him a bath. In time, Furby will remember the name you've given him and other pets he meets.

When you're all done playing, just pull the tail and hold it for a few seconds and your Furby will go to sleep, eliminating the possibility of being woken up by him in the middle of the night. I have four children ranging in age from 2-13 and they are all having fun with the Furby. Granted, it's a little too complicated for the younger ones to play with independently, but with the bigger ones helping it becomes a fun toy for the whole family.

Grab a new and improved Furby for yourself on Amazon!