Join Life is Good & Celebrate Heroes of Optimism.

Life is Good® Celebrates Heroes of Optimism

Nationwide campaign spreads the power of optimism by honoring everyday heroes; every story shared provides $1 to support childcare professionals

Boston, MA (June 3, 2016) – Positive lifestyle brand Life is Good® announced today the launch of its Heroes of Optimism campaign to celebrate optimists who have inspired others and made a difference in their world. Every story shared will help raise funds to support childcare professionals working with the highest needs children nationwide. Stories will be collected and shared at lifeisgood.com and across social channels to #GROWtheGood.

Fans can share their Hero of Optimism story at www.lifeisgood.com/heroes, on Instagram using #GROWtheGood or via email at goodstories@lifeisgood.com. For every entry received, Life is Good will donate $1 to support childcare professionals who are everyday Heroes of Optimism for kids in need. The $1 donation program to support childcare professionals runs through August 3rd, 2016 or when $25,000 in donations is committed.

Life is Good was co-founded over 20 years ago by brothers Bert and John Jacobs, who were inspired by their mom, the first powerful optimist in their lives.  While the brothers struggled during the early years selling t-shirts from their van, they were motivated by the inspiring letters they received from people fighting to overcome life’s biggest challenges with the power of optimism.

“For over two decades, we have been receiving passionate letters from people touched by the brand during their most challenging times,” said Life is Good co-founder Bert Jacobs. “We recently started sharing these stories with our community and were moved by the impact they had on people’s lives. That’s why today we are launching a platform where anyone can share stories of optimism and inspire others to focus on the good.”

As part of Life is Good’s expedition to uncover the great stories of optimism everywhere, they will be visiting iconic American destinations.  Along the way the team will connect with partners including Lady Gaga’s Born this Way Foundation, which recently launched the most recent version of its Born Brave Survey, CorePower Yoga Boston, Watermark Conferences for Women, Boys & Girls Clubs of Boston, ALEX AND ANI, MyGym and several others. To follow the journey, connect with Life is Good on Facebook, @lifeisgoodco on Instagram, and @lifeisgood on Twitter.

For more information visit: www.lifeisgood.com/heroes

ABOUT THE LIFE IS GOOD COMPANY

The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism.  The company donates 10 percent of its annual net profits to help kids in need.  To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit lifeisgood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.

ABOUT LIFE IS GOOD KIDS FOUNDATION

The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care.  The Foundation's Playmaker program partners with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child's development. For more information, please visit: lifeisgood.com/kidsfoundation

My Thoughts: 

I have always admired the Life is Good company for their stunning, quality products that always share inspiration. My mom has been a fan for years. When they reached out to tell us about a campaign such as this one, I remembered why I have adored them for so long. Life is Good is constantly trying to make life good for others too by giving back. Hearing about this opportunity to honor an inspirational person, made me think about all of the wonderful people who have been role models to me through the years. 

The first person that comes to mind is my Pop-pop, a volunteer firefighter for 51 years who passed in the line of duty. Not only was he giving of his time, he was a humble family man who gave back to everyone he knew. He was constantly fixing and creating things for others, and never asked for anything in the return. The joy of knowing he helped someone was enough for him. My fondest memories of my childhood are those with him. The days we'd spend together bonding over his stories of being in the army, his teenage shenanigans of playing pranks on friends, the times I would help him clean his workshop while he built things for family and friends, and how he loved sharing his favorite pancakes with me. I would always try to spoil my Pop-pop too by giving him the first Christmas cookie I would bake with my Mom-mom. I would even pour him cups of tea from my tea party kits. It's memories like that you hold dear as you grow. 

The unconditional love he showed me throughout my life, as well as the examples of his compassionate heart, is something that will stay with me for the rest of my life. Now in my own journey, I hold myself to his examples. I always put family first, try and give back as much as possible, and believe in my potential and dreams. He is my hero. 

Life is Good was kind enough to send me a gorgeous shirt which you will see above. I am so thankful to them! It is oh so soft and bright pink. The fabric is quite thick and durable. That's something I have always loved about Life is Good products. They are not flimsy or thin. I gave the shirt to my mom as a surprise and she was thrilled. The Life is Good shirt I got her about six years ago is still her favorite. Now she has another to add! 

Thank you, Life is Good for giving everyone an opportunity to reflect on their heroes and for donating to others as well! 

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