That new baby smell, happy cuddles, and being a new parent brings so much joy after a new baby comes home. However, the first few months of motherhood, coined as the "fourth trimester," can also prove challenging since finding the right styles for a new mom's ever-changing figure can be difficult to navigate. Today, zulily, the online retailer obsessed with bringing moms special finds every day, launches a month-long limited-edition Fourth Trimester Closet Concierge to help new moms navigate their wardrobes during pregnancy and after they've welcomed their new baby.
The Fourth Trimester Closet Concierge provides a personalized service to help new moms navigate their biggest style hurdles to help them look and feel great during this time of transition. Throughout the month of March, new moms can connect with zulily's maternity team of experts aka Baby-Friendly Fashion Squad (BFFs) by messaging zulily directly in Facebook Messenger using the #BFFs hashtag or by visiting the zulily Facebook page for more details. zulily's BFFs will respond to moms through Facebook Messenger Monday through Friday from 7:00 p.m. – 8:00p.m. EST.
The zulily experts will answer some of the most popular fourth trimester questions and launch curated collections of clothing to help new moms solve a variety of style-related questions, ranging from what to wear during nursing to the most flattering silhouettes for any woman's body type. The team will also suggest maternity and fourth trimester apparel styles unique to each mom as well as offer advice to help moms discover new boutique and beloved brands and products. Based on the most common crowd-sourced questions, zulily will create a curated Pinterest board offering additional solutions for new moms at the end of each week. zulily always offers a fresh selection of maternity and fourth trimester fashions that can be shopped anytime on the maternity page.
The zulily team of experts share fourth trimester fashion tips below and the full list can be found here:
- Streamlined silhouettes - It's common to want to hide behind bulky clothing when a body is changing after a baby is born. Avoid chunky fabric, big prints, and super shiny styles as these can give the illusion of a bulkier frame. Instead, stick to solids and dark colored tops and dresses.
- Functional nursing apparel (if needed) – Make sure to select products that are easy to care for and comfortable to wear. For moms who chose to nurse or pump, aim to have a few staple bra options during this time, as your bust size will most-likely fluctuate. Surplice tops, nursing tanks and tops are great options since these garments make it easier to breastfeed in public or pump while you're back in your busy routine.
- Shapewear – Consider investing in compression garments such as tank tops, seamless camisoles and leggings since these streamline your figure. For example, the Belly Bandit (a top selling item on zulily) helps support a post-baby belly, waist and hips, allowing moms to feel confident as they work at their own pace to get back into their pre-pregnancy clothing.
- Adjustable apparel styles – Look for styles such as wrap dresses and tops, which are closet essentials, and flattering for most body types. As a new mom's body continues to change, these garments can easily be adjusted.
For the month of March, head to Facebook.com/zulily to take advantage of the Fourth Trimester Closet Concierge and discover great fashion finds by visiting zulily.com.
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