Unveiling the Perfect Veggie Burger: Sweet Earth Natural Foods

Unveiling the Perfect Veggie Burger: Sweet Earth Natural Foods Adds Middle Eastern-Inspired Za’atar Flavor to Popular Line of Plant-Based Burgers

Authentically Delectable New Flame-Broiled Burger Is All-Natural, Non-GMO & Protein-Rich

For countless healthy eaters, the question of whether any brand would finally be able crack the holy grail of meat-free cuisine – a truly delicious, authentically textured and purely nutritious veggie burger – was answered with the introduction in 2012 of two delectable plant-based burger flavors from health food industry innovator Sweet Earth Natural Foods (www.sweatearthfoods.com).

This year, just in time for burger-friendly season, Sweet Earth – a fast-growing brand responsible for a diverse array of affordable, plant-based and farm-fresh foods – is pleased to expand its veggie burger line with the introduction of a bold new Middle Eastern flavor: Za’atar.

Za'atar is a provocative, ancient Middle Eastern spice that typically contains sesame seeds, dried oregano, or thyme, sumac and sea salt (with some regional variations including cumin and basil). A true gift from nature that has found its way to kitchens and markets around the world, Za’atar can enhance everything from breads and vegetables to olive oil and meats. And now…a kitchen ready veggie burger!

Offering a tantalizing exotic mixture of authentic Middle Eastern accents and naturally fresh plant-based ingredients, thie new Za’atar burger features bold woodsy spices and such endemic Middle Eastern flavors as Za’atar, tahini, garbanzo beans, mint, lemon, bulgur, farro and lentils. Other ingredients that contribute to this bold new product’s great texture and flavor rhapsody include spinach, flaxseed meal, quinoa, carrots, tofu, green onion, olive oil, toasted sesame oil, lemon juice, garlic, fresh cilantro, and spices.

Powered by 18 grams of protein and 6 grams of fiber, Sweet Earth Natural Foods’ new Za’atar burger has only 230 calories per 4 oz. patty. Each package (fresh, not frozen like most meat-free burger products) contains two ¼ pound burgers that can readily be prepared by today’s on-the-go consumers.

Retailing for $3.99, Za’atar Veggie Burgers – boasting a full 120-day shelf life – will be available at natural food retailers around the country beginning in May.

A veritable passport to the perfect veggie burger, the new Za’atar flavor joins Sweet Earth Natural Foods’ two previously-introduced veggie burgers flavors: Teriyaki and Santa Fe. All

of the company’s veggie burgers feature an authentically tender texture (rare in the category), hold up well on a grill, are flame-broiled not fried, and contain Sweet Earth’s proprietary blend of authentic farm-fresh vegetables, herbs and gourmet grains. 

Sweet Earth Natural Foods is also unveiling a new vegan bacon line and a Marigold Tea Bar flavor addition to its Sesame Squares energy bar line this Spring.

Reinvented and rejuvenated by CEO Kelly Swette and President Brian Swette two year ago, the 36 year-old Sweet Earth Natural Foods has long been a pioneer in manufacturing quality vegetarian and vegan farm-fresh food. And now they are actively educating the public about the benefits to humans, animals and the environment of following a purely plant-based diet.

Today, Sweet Earth – which operates a sunny and inviting 35,000 square foot manufacturing facility and garden in Northern California’s picturesque Moss Landing – is known among consumers and retailers for innovating a wide range of cost-effective but premium-quality plant-based foods that are not only packed with flavor, but free of fillers, GMO, and artificial preservatives.    

Beyond veggie burgers, Sweet Earth Natural Foods’ menu of products includes internationally-themed and hand-crafted burritos; seitan; soups; vegan pies; and sesame square bars – all of which are poised for line expansions as more consumers embrace the Sweet Earth Natural Foods lifestyle.

***No compensation received. Information was provided by the company or representative***