Friday, March 22, 2013

ITALIAN EASTER TRADITIONS COME TO THE U.S.


Celebrate Easter “The Italian Way” with
Perugina’s Giant Chocolate Eggs



Edison, NJ (March 2013)Perugina, the legendary Italian chocolatier, brings a treasured Italian tradition to Easter celebrations in the United States. The world-famous chocolatier celebrates the holiday with giant, eighteen-inch high chocolate eggs, each filled with a very special surprise. Hollow chocolate eggs with a gift inside have long been an Italian Easter tradition and one that is still practiced today.

“My earliest recollections of Easter recall stores throughout Italy filled with exotic, colorfully wrapped Perugina eggs, so much so they reminded me of flowers in bloom,” says Federico Giorgio Marrano, Perugina Export Manager for the U.S. “We’d eagerly await Easter morning in anticipation of receiving our treasured Perugina eggs with the surprise hidden inside— and only then, would we declare the holiday had officially begun,” he adds.

The tradition of enjoying chocolate eggs with a hidden surprise continues today with 671 tons or 2.5 million Perugina eggs sold each season.

Perugina offers two distinctive eggs for the Easter holiday: a dark chocolate egg called the Baci egg and a milk chocolate egg called the Perugina egg. The Baci egg is named for Perugina’s most popular confection and includes four Baci inside each hollow egg. “Baci” is the Italian word for “kisses” and the iconic Baci confections are each wrapped in a special message of love before being enclosed in their outer foil wrappers.

The recipe for Baci has remained virtually unchanged since they were first created in 1922. They have a gianduia center, a sensuous whipped chocolate blended with finely chopped hazelnuts, crowned with a whole hazelnut and then enrobed in silky, dark chocolate. Gianduia, a classic blend of chocolate and hazelnut paste, is often referred to as “Italy’s fourth flavor,” after dark chocolate, milk chocolate and white chocolate.

Perugina’s other well-known Easter specialty is the Perugina milk chocolate egg which contains five mini- milk chocolate Easter eggs. Regardless of which egg you choose to give this holiday season, the name Perugina ensures you’ll be sharing the finest, premium quality chocolate and the only authentic Italian chocolate available in the U.S. Look for authentic Italian Baci Perugina eggs at Italian specialty stores in the U.S. For more information about Perugina and Baci, visit www.Perugina.com.





 Our Thoughts

Grown ups need something sweet on Easter too and the delectable chocolates from Perugina are sure to delight the more mature palette. I got to try out the Baci Perugina chocolates, and believe me, these truffles were an absolute delight to my taste buds. Each piece is filled with a creamy chocolate center and has both whole and chopped hazelnuts. Its then coated in a layer of rich dark chocolate. I had to hide these babies from my husband and my kids because I wanted to savor ever last one of them They are definitely one of the best chocolates I've tried, and for less then  $6 a bag, they are also an affordable luxury. As an added bonus, each wrapper includes an uplifting proverb written in several different languages.


If you want to stock up for Easter or just want to treat yourself to something extra special, now would be a great time. If you order direct from the Perugina, you can get 20% off your order by entering the code BUNNY at checkout.  Also be sure to enter the Baci White Chocolate Sweepstakes for a chance to win favors for your wedding. To keep up with new products and promotions, follow Perugina on face book.



***Please note that I received no form of monetary compensation for this post. The opinions expressed in the review are my own and were not influenced in any way.***

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