Electronic Entertainment Expo (E3), West Hall, Booth #5200 – Majesco Entertainment Company (NASDAQ: COOL), publisher of the wildly successful Zumba® Fitness video game franchise that’s sold more than 8 million copies worldwide, today from the E3 show floor debuted Zumba® Fitness Core, an energized dance-fitness party featuring choreography specifically designed to deliver tight and toned abs as well as an effective total-body workout. Zumba® Fitness Core is expected to launch this fall on the Wii™ and Kinect™ for Xbox 360® video game and entertainment system from Microsoft.
“We have realized tremendous success with our Zumba® Fitness franchise that now ranks as the #2 best-selling fitness game franchise of all time, second only to the Wii Fit™ series that pioneered the category,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “We know from research that the #1 area women want to transform is their abs and Zumba® Fitness Core is the first and only video game to implement this consumer-driven feature. The ‘core’ focus is in addition to content fans have asked for: more licensed tracks, new dance styles and additional fitness features designed to maximize your total body, at home workout.”
“The same way Zumba® Fitness revolutionized the negative stigmas of fitness from the ‘no pain, no gain’ notion to the ‘no pain, ALL gain’ position, Zumba® Fitness is revolutionizing the idea of ab workouts,” said Jeffrey Perlman, Chief Marketing Officer, Zumba Fitness. “The days of crunches are over. Zumba® Fitness Core takes a new approach. Participants are standing up, rocking out to amazing music and getting the most effective ab sculpting workout in the market. It is the only party around where you don't have to bring a six pack, but you may just walk out with one.”
Rock your core and dance your way to toned, sexy abs with Zumba® Fitness Core, featuring 40 new songs and routines, more than 30 international dance styles from around the world and hot new choreography that’s designed to sculpt stronger abs through an exhilarating full body workout. Lose yourself in the music as celebrity Zumba® instructors guide you through choreography set to contagious new Zumba® fitness originals and a broader mix of smash hits from hot artists including Enrique Iglesias and Don Omar (full soundtrack to be announced at a future date).
In addition, Zumba® Fitness Core offers even more new and returning features:
- Shake it to fresh new dance styles like Brazilian Funk, Polynesian, Celtic Bluegrass, Jive, Jazz, African and Disco that complement Salsa, Cumbia, Bollywood and Reggaeton to deliver over 30 rhythms, more than any other dance or fitness game;
- Keep your fitness regimen on track with new personal and community goals plus nutrition and wellness tips;
- Experience exotic new venues like Tiki Beach, a Venetian Ballroom and Waterfall Resort;
- Learn the basic steps with expanded tutorials that now include Bollywood and Samba styles along with Salsa, Reggaeton, Merengue and Cumbia;
- Dance with new celebrity instructors Loretta Bates and Nicholas Logrea who join returning Zumba® superstars Beto, Gina Grant, Tanya Beardsley and Kass Martin;
- Work out with a friend on Kinect for Xbox 360 or throw a dance party in your living room with up to 3 friends on Wii™;
- Dance hands-free on Kinect for Xbox 360 and Wii with the included Zumba® Fitness belt that lets you holster your Wii Remote™.
The Video
Check out this inspiring video about some Zumba instructors who are making a different n people's lives.
Our Thoughts: We received a copy of Zumba Fitness Core to review at just the right time. I am determined to stick diet with my diet through the holiday season and exercise is an important part of the equation. With four kids, its not easy for me to get to the gym, so most of my exercise is done at home. This game helps give me the direction I need. I have also always wanted to try Zumba but I don't think I would have had the courage to try it in public. With this game, you can follow virtual instructors and work at your own pace. I am the most uncoordinated person alive, but I can still follow along with the simple instructions, and I'm getting more advanced each day. The game even tracks how many calories you burn. My two older children love it too, and its been a great way for us to bond and get in shape at the same time.
Zumba Fitness Core includes forty different tracks and thirty different types of dances. There are hits from artists like Enrique Inglesias, Karmin, Sean Paul and many more. The game even comes with a Zumba Fitness belt where you can store your controller while you dance, and still get an accurate reading. The hands free action makes you forget its a video game at all. This game is a great way to get yourself up and moving while you are stuck inside for the winter. I have been using it for about two weeks and I've already noticed a tightening in my abs so its definitely a great work out and a lot of fun.
For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
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