Crispy Green, the #1 Freeze-Dried Fruit Snack Brand, Gets Spectacular New Makeover!

CRISPY GREEN’S EYE-POPPING, NEW LOOK

The leading freeze-dried fruit snack in the nation just got a new look, designed to get your attention and better reflect its wholesome, single ingredient – 100% fruit!  The bold brand color palette and added “focus on fruit” was a collaborative design effort by Crispy Green’s brand and packaging design firms, Fastlane Communications, LLC and Foerstel Design, LLC.

The brand makeover includes a new logo, logo icon, typography and photography treatments, primary and secondary color palette and supporting messaging platform to support its active, healthy lifestyle positioning.

Angela Liu, Founder and CEO of Crispy Green stated, “As Crispy Green continues to lead in the freeze-dried fruit category, the timing was perfect for a brand upgrade.  We couldn’t be more pleased with the results of this major collaborative effort and are very eager to unveil it to the public!”

The new brand launch also includes a completely redesigned website (www.crispygreen.com). Consumers will now be able to zero in on the information they seek – quickly and easily. For example, they’ll be able to find a store in their area that sells Crispy Fruit and instantly discover which items are in stock through the state-of-the-art store locator.

Crispy Green’s new packaging will be rolling out in stores throughout June and beyond as it replenishes orders in over 5000 retail stores that currently carry Crispy Green today.

The new branded “healthy living line-up” better reflects the product quality, taste and healthy energy vibe that has made the Crispy Green brand the #1 freeze-dried fruit snack in the U.S., according to six-month Nielsen data, ending 12/31/17.

To further amplify its brand evolution, Crispy Green continues to grow its targeted advertising, mobile and digital content marketing programs as well as its brand ambassador and influencer relationships, which are further enhanced through the company’s robust social media activities. This includes continual development and promotion of its consumer food trend, thought leadership and healthy lifestyle website, Smart Lifebites, which provides fun, nutrition and fitness tips, along with yummy recipes and other small “bites” of information viewers can use to make healthier choices.

All Crispy Fruit snacks are available in convenient, single-serving “grab & go” bags (MSRP: $1.49 each) or a “family” six-pack that includes six, single-serving bags (MSRP: $7.99). Each bag provides approximately one serving of fruit and 55 calories or less per bag. For more on Crispy Fruit and nutritional labeling information, visit www.crispygreen.com/products/apple.

 About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 12/31/17. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet.

My Thoughts:

With summer here I'm always looking for healthy snacks. In my area all the shops and restaurants are booming with greasy and sugary foods and desserts. It makes it more difficult to avoid temptation. Crispy Green makes it easy to ensure my fruit intake is consistent. I can enjoy these on the go, at home, or while working.

Pictured is some of my favorites from the line. Apple, banana, pear, and tangerine. The flavor was the most surprising. I wasn't expecting for it to be as flavorful as they were but it tasted perfectly pure! The best part was the nice crisp bite. Nothing was too hard like other dried fruit I've tried in the past. These tasted completely natural and normal as if I was eating a fruit from the health food store.

If you're looking for a fun and easy way to get your fruit in I'd highly recommend Crispy Greens line of snacks! The only critique I have is that I wish the bag had a ziplock top. Other than that,  I absolutely adored them and am looking forward to keeping these in my routine.

Connect with Crispy Green:

Website  Facebook  Twitter Instagram  

#clipscansave Shop deals and clip coupons with Sprouts Farmers Market new mobile app!

Sprouts Farmers Market is launching their new and improved mobile app, which is available for IOS and Android users to clip coupons, check out the weekly ads, and make you grocery list. 

To learn more about the app and to download, go HERE or follow these easy instructions:

STEP 1: From your smartphone, visit the Apple App Store or Google Play to download the

Sprouts Farmers Market mobile app for free.

STEP 2: Select profile in the upper right hand corner and sign up for an account. If you

already have a Sprouts account, simply sign in.

STEP 3: You can now clip as many coupons as you would like! You can view details about

the coupon and select “clip coupon” to add the offer to your My Easy Scan Barcode. Every

clip applies that offer to your account so you can redeem at checkout.

STEP 4: Before paying, select the My Easy Scan Barcode at checkout and scan your

barcode on the 2D barcode scanner near the pin pad.

STEP 5: Save—all of the coupons are instantly taken off your purchase!

A few of this weeks specials are:

Sweet Corn - 4 for $1

Blue Diamond Nut-Thins - 99 cents each

Hair care - 75% off

Wild-Caught Gulf Shrimp - $5.99 lb.

Boneless skinless chicken breasts - $1.59 lb.

Connect with Sprouts

Website - Facebook - Twitter - The mobile app

Instagram - Pinerest

My Thoughts

I found the app easy to download and use. There was a section for weekly ads, mobile coupons, shopping list, and to find the nearest store to you. I liked being able to search through the weekly ad on my phone before going to the story and adding those to my list. As well, clipping coupons that the cashier can then scan at the register for even more savings.

I've been in Sprouts a few times prior to my recent trip. Usually just a quick run in and out, but I spent more time in the store this time and learned my way around. I found it was easy to find the items I had on my list that were on sale. As far as prices over all in the store, I was impressed. A lot of stuff was priced lower that I expected. I found the prices to be affordable. 

It was nice to use the app in the story and be able to check off the sale items as I found them. It's not a large store, but it is set up in a way that even if you pass an item on your list, you know where to go and have a look.

I had no issues with the mobile coupons and using them at check out. Many of the coupons were good for quite awhile, so clip away and keep them stored away even if you're not purchasing on your first trip to Sprouts. The coupons can only be used one time.

I really enjoyed the app and not having to rely on the flyer when walking in. I like to have a game plan before I go shopping, so this new app is going to be a useful tool. Be sure to go to your app store and download the new app!