Life is Good® Celebrates Heroes of Optimism
Nationwide campaign spreads the power of optimism by
honoring everyday heroes; every story shared provides $1 to support childcare
professionals
Boston, MA (June 3, 2016) – Positive lifestyle brand Life is
Good® announced today the launch of its Heroes of Optimism campaign to
celebrate optimists who have inspired others and made a difference in their
world. Every story shared will help raise funds to support childcare
professionals working with the highest needs children nationwide. Stories will
be collected and shared at lifeisgood.com and across social channels to
#GROWtheGood.
Fans can share their Hero of Optimism story at
www.lifeisgood.com/heroes, on Instagram using #GROWtheGood or via email at
goodstories@lifeisgood.com. For every entry received, Life is Good will donate
$1 to support childcare professionals who are everyday Heroes of Optimism for
kids in need. The $1 donation program to support childcare professionals runs
through August 3rd, 2016 or when $25,000 in donations is committed.
Life is Good was co-founded over 20 years ago by brothers
Bert and John Jacobs, who were inspired by their mom, the first powerful
optimist in their lives. While the
brothers struggled during the early years selling t-shirts from their van, they
were motivated by the inspiring letters they received from people fighting to
overcome life’s biggest challenges with the power of optimism.
“For over two decades, we have been receiving passionate
letters from people touched by the brand during their most challenging times,”
said Life is Good co-founder Bert Jacobs. “We recently started sharing these
stories with our community and were moved by the impact they had on people’s
lives. That’s why today we are launching a platform where anyone can share
stories of optimism and inspire others to focus on the good.”
As part of Life is Good’s expedition to uncover the great
stories of optimism everywhere, they will be visiting iconic American
destinations. Along the way the team
will connect with partners including Lady Gaga’s Born this Way Foundation,
which recently launched the most recent version of its Born Brave Survey,
CorePower Yoga Boston, Watermark Conferences for Women, Boys & Girls Clubs
of Boston, ALEX AND ANI, MyGym and several others. To follow the journey,
connect with Life is Good on Facebook, @lifeisgoodco on Instagram, and
@lifeisgood on Twitter.
For more information visit: www.lifeisgood.com/heroes
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand
dedicated to spreading the power of optimism.
The company donates 10 percent of its annual net profits to help kids in
need. To date, the company has donated
over $11 million, principally through Life is Good products, events and
community fundraising efforts. Life is Good® is a registered trademark of The
Life is Good Company. Please visit lifeisgood.com for more details and follow
Life is Good on Twitter, Facebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3)
that partners with organizations serving the most vulnerable children to
improve the quality of their care. The
Foundation's Playmaker program partners with schools, hospitals, camps, and a
variety of social service agencies to give childcare professionals the
resources they need to make a positive, life-changing impact at a pivotal time
in a child's development. For more information, please visit: lifeisgood.com/kidsfoundation
My Thoughts:
I have always admired the Life is Good company for their stunning, quality products that always share inspiration. My mom has been a fan for years. When they reached out to tell us about a campaign such as this one, I remembered why I have adored them for so long. Life is Good is constantly trying to make life good for others too by giving back. Hearing about this opportunity to honor an inspirational person, made me think about all of the wonderful people who have been role models to me through the years.
The first person that comes to mind is my Pop-pop, a volunteer firefighter for 51 years who passed in the line of duty. Not only was he giving of his time, he was a humble family man who gave back to everyone he knew. He was constantly fixing and creating things for others, and never asked for anything in the return. The joy of knowing he helped someone was enough for him. My fondest memories of my childhood are those with him. The days we'd spend together bonding over his stories of being in the army, his teenage shenanigans of playing pranks on friends, the times I would help him clean his workshop while he built things for family and friends, and how he loved sharing his favorite pancakes with me. I would always try to spoil my Pop-pop too by giving him the first Christmas cookie I would bake with my Mom-mom. I would even pour him cups of tea from my tea party kits. It's memories like that you hold dear as you grow.
The unconditional love he showed me throughout my life, as well as the examples of his compassionate heart, is something that will stay with me for the rest of my life. Now in my own journey, I hold myself to his examples. I always put family first, try and give back as much as possible, and believe in my potential and dreams. He is my hero.
Life is Good was kind enough to send me a gorgeous shirt which you will see above. I am so thankful to them! It is oh so soft and bright pink. The fabric is quite thick and durable. That's something I have always loved about Life is Good products. They are not flimsy or thin. I gave the shirt to my mom as a surprise and she was thrilled. The Life is Good shirt I got her about six years ago is still her favorite. Now she has another to add!
Thank you, Life is Good for giving everyone an opportunity to reflect on their heroes and for donating to others as well!
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