Snuggle Encourages Everyone to #BearYourHeart This V-Day

Singers have crooned about it, movies have dramatized it, studies have researched it.  Now, just-released national survey results document the challenges we have expressing our heart-felt emotions and telling those we care about how we really feel.   And no time period highlights this emotional challenge more than the 25 days between today, National Hug Day, and Valentine’s Day on February 14.

A new national survey conducted by Harris Poll on behalf of Snuggle in January 2016 underscores the struggles people face “bearing” their hearts. Top findings include:

• Four in five people (80%) would appreciate a loved one showing them heart-felt emotion on Valentine’s Day.
• A significant proportion of people (37%) admit to being challenged when it comes to expressing heart-felt emotion to those they care about.  And for men, the number is even higher at 41%, compared with women at 33%.
• Surprisingly, one in ten (10%) would rather go to the dentist than talk about how they really feel. 
• Half (50%) say writing it down is an easier way to express themselves than saying it.

To help the tongue-tied and closet romantics out there, Snuggle Bear, the iconic embodiment of all things snuggly and soft, is here to help people express their feelings this Valentine’s season with the #BearYourHeart campaign.  This integrated promotional, social media and consumer engagement campaign offers digital Love Notes and Snuggle LOVEmojis to show those we care about how we really feel.  In addition, Snuggle Bear will invite New Yorkers to bear their hearts in a rare appearance right before Valentine’s Day.

As one of the fastest growing brands in the fabric conditioning category, Snuggle softens both hearts and laundry.  “Snuggle and Valentine’s Day are the perfect match because both bring out the softer side of us all,” said Bibie Wu, Vice President of Marketing, Snuggle.  “This Valentine’s Day, we’re spreading Snuggle’s message of making the world a softer place by providing people creative ways to share their heart-felt emotions with friends and loved ones.” 

Starting today on National Hug Day and continuing through Valentine’s Day, the #BearYourHeart campaign will give people the opportunity to express themselves to those they love through Love Notes, Snuggle LOVEmojis, and other engaging tools and tips. 

·         Simply visit http://secure-web.cisco.com/1HmQ-fzQcP4Zg6WYLeafNhlHR-h7_QAyHbVm9IET4rb6iFRTgtLf4Q-GGlkfrVjOruU_nD8nqRCnhFum8mDYJ33sSb1nCyz5rb7F8cQs6iDATO2BnjcbrTKGG0F9KYBi7AKgC1TaFWm47OoNZd7ZC_1FBFMTsve6c_Up1KgZwfZS_rfLYbJtqfcGqSfNhqZWksLgxXVk3Yi5K9-s8aiQWQhuGVfUTqoV5vly821WiR4U/http%3A%2F%2Fwww.snugglebearyourheart.com to access all of the #BearYourHeart tools.

·         You can also find Snuggle LOVEmojis in the Apple and Android app stores for free.

To celebrate the campaign, New Yorkers are invited to visit the Snuggle Bear Den on February 11 at the Flatiron Plaza by Madison Square Park.  Snuggle will warm up The Big Apple with a full day of #BearYourHeart activities:

·         Snuggle Bear will be on hand to meet and take pictures with guests and encourage them to bear their hearts.

·         Guests can write a Love Note to someone special, take a picture, and watch it become part of a beautiful mosaic with thousands of other Love Notes which will be displayed on a massive digital screen. 

·         Guests can receive a plush Snuggle Bear of their own and get a chance to win the ultimate Valentine’s experience package. 

·         Everyone can follow along on Facebook, Twitter and Instagram or go to http://secure-web.cisco.com/1HmQ-fzQcP4Zg6WYLeafNhlHR-h7_QAyHbVm9IET4rb6iFRTgtLf4Q-GGlkfrVjOruU_nD8nqRCnhFum8mDYJ33sSb1nCyz5rb7F8cQs6iDATO2BnjcbrTKGG0F9KYBi7AKgC1TaFWm47OoNZd7ZC_1FBFMTsve6c_Up1KgZwfZS_rfLYbJtqfcGqSfNhqZWksLgxXVk3Yi5K9-s8aiQWQhuGVfUTqoV5vly821WiR4U/http%3A%2F%2Fwww.snugglebearyourheart.com to join in the fun if you are not in New York.

Snuggle has been making the world a softer place for over 30 years. This year, in addition to softening hearts during Valentine’s season, Snuggle is launching innovative new products to help people snuggle up even more.  Draw people close with the exhilarating scent of Snuggle’s new Cherry Blossom collection and help eliminate tough odor with new Snuggle Plus Superfresh liquid fabric softener.

SNUGGLE® INVITES YOU TO #SHAREABEAR

SNUGGLE® INVITES YOU TO #SHAREABEAR TO CELEBRATE NATIONAL TEDDY BEAR DAY & THE MONTH OF SEPTEMBEAR!

Snuggle Bear Kicks SeptemBEAR off with a Small Act of Kindness that Will Have a Big Impact

on Children in Need

 Do you remember receiving your first teddy bear and the joy and companionship that it brought you?  No one understands this feeling better than Snuggle Bear, who has been softening laundry and hearts for over 30 years.  Snuggle’s mission to make the world a softer place is especially meaningful as we celebrate National Teddy Bear Day today.

Small acts of kindness make a big difference. So starting today, and throughout the month of SeptemBEAR, Snuggle is spreading joy and brightening people’s day through the simple, heartfelt act of giving away teddy bears through #ShareABear.  Snuggle is encouraging everyone to take part in the #ShareABear movement by sharing a photo, video or story of you and a special teddy bear in your life.  As part of the movement, Snuggle will donate 5,000 bears through Random Acts, a non-profit organization, to help brighten the days of children in need.

To kick off the effort, Snuggle surprised some special friends with a snuggly act of kindness - https://youtu.be/OLylfnfAsqI, sharing teddy bears to help celebrate his favorite holiday and to encourage others to #ShareABear.

The positive effects of teddy bears are well documented, providing people with a rare companionship that very few other things can match.  Particularly during times of sickness or stress, they can bring comfort and reassurance.  And, at any age, holding a teddy bear can trigger a release of “feel good” hormones.

Snuggle surveyed over 5,500 consumers to discover the true importance of the teddy bear in people’s lives. Results showed:

o   73% of people had a teddy bear as their first stuffed animal

o   38% still sleep with their teddy bear but won’t tell their friends!

o   71% still find comfort in their bear when sick

o   54% have passed down a teddy bear to a child or loved one

o   44% of people own more than four teddy bears!

Random Acts is a global non-profit organization, now celebrating its 5th anniversary, which aims to conquer the world, one random act of kindness at a time.  Its network of child-focused charities includes, but is not limited to: Children's Aid Society, New York; People Serving People, Minnesota; HELP of South Nevada and Bradley Angle, Oregon.

Visit www.snuggle.com, like Snuggle on Facebook and follow on Twitter and Instagram for more information.

Visit randomacts.org, like Random Acts on facebook.com/randomactsorg, and follow on twitter.com/randomactsorg,  randomactsorg.tumblr.com,  instagram.com/randomactsorg, or youtube.com/therandomactorg for more information.

all(R) and Snuggle(R): 2015 Little League(R) World Series

With baseball season in full swing, all® and Snuggle® are the perfect pair for removing grass and dirt stains from your child’s beloved pin-striped uniform. Every mom knows there is no prouder moment than seeing her little slugger slide into home base or catch the game-winning baseball – but the stains left behind, not so much. Just as teamwork leads to wins, all® OXI and Snuggle® Blue Sparkle Fabric Softener work together to successfully tackle those hard-to-get-out stains for a clean, fresh uniform every time!

 

 

 

As The Official Laundry Products for this year’s Little League® World Series (LLWS), the brands are headed back to Williamsport, PA, to help wash players’ uniforms and offer attendees a chance to test their baseball skills – laundry style. Consumers are invited to participate in the “Got Game?” on-site activation at the all® and Snuggle® Family FunZone, which features fun, baseball-themed activities leading to earned points and cool prizes, including: special baseball pins, laundry bags and even their very own Snuggle teddy bear. The Snuggle Bear mascot will also make a special appearance during the LLWS.

 

As mom’s trustworthy partner in the battle against her kid’s toughest stains, all® is also a Proud Sponsor of Peanuts Kids Everywhere, especially the World’s Most Famous Dirty Kid, Pigpen! In celebration of the recent partnership and upcoming blockbuster film Peanuts, LLWS attendees will be invited to the all® and The Peanuts Movie Premiere Experience where they can walk the blue carpet and become part of the Peanuts gang with Blue Screen Technology, receiving a personalized photo and limited-edition all® and Pigpen baseball pin.

 

 

 

Snuggle® Introduces All-New Booster® Scents In The Spirit of Summer

As the summer season ushers in more sunshine and crisp air, Snuggle® understands the importance of bringing these outdoor aromas into the home as well. The brand introduces two new, refreshing Scents of Summer to the Scent Booster® lineup – Wild Orchid Wonder® and Island Dream® – giving laundry a burst of long-lasting freshness.

·         New Snuggle® Scent Boosters Wild Orchid Wonder® combines vanilla and enticing wild orchid in a scent pac that just needs to be tossed into the washer for a boost of freshness. It is best paired with Wild Orchid & Vanilla liquid and sheets.

·         New Snuggle® Scent Boosters and Exhilarations Island Collection® includes Island Dream Scent Booster® and Island Hibiscus & Rainflower® liquid softener and dryer sheets to soften, freshen and control static. The new scent is inspired by tropical island scents and essence.

My Thoughts

If you want to bring a little of that summer magic into your home, Snuggle Booster Scents are the perfect way to do it.  With scents like Wild Orchid Wonder and Exhilarations Island Collection, you can enjoy the scents of summer every time you do your laundry

The Scent Boosters are simple to use. They come in little scent pacs that you just toss right into your washer.  These tiny pacs pack a big punch when it comes to fragrance. Your clothing will come out smelling amazing! I especially enjoyed using the Snuggle Scent Boosters with my sheets. I love the way they smell after  I wash them and hang them out to dry. The scent pacs provided an even more relaxing fragrance that lasts a lot longer than fabric softener alone.

Visit www.snuggle.com, like Snuggle on Facebook and follow on Twitter and Instagram for more information.

Snuggle® Invites America To 'Share A Snug™' This Valentine's Season #shareasnug

Send your Valentine a Personalized Video Card and Help Snuggle Bear Attempt the GUINNESS WORLD RECORDS® record for 5,000 Hugs in Eight Hours

 Nothing captures the spirit of Valentine's Day like a hug, a simple yet deep display of affection that carries none of the pressure of wining-and-dining  or last minute gifts. This year, Snuggle® is helping America get back to the most genuine and heartfelt of acts:  The Snug™, which Snuggle defines as like a hug but with more love.

The iconic Snuggle Bear, created from the imagination of Jim Henson's Creature Shop, will offer snuggling tips and help people share a Snug leading up to Valentine's Day through a variety of social media channels – all rallying around #shareasnug.  In addition, in a rare appearance on Feb. 13, 2015, Snuggle Bear will offer Snugs to New Yorkers on a roving SnugMobile and attempt a GUINNESS WORLD RECORDS® record for hugging.

As one of the fastest growing brands in the fabric conditioning category, Snuggle softens both hearts and laundry.  Just in time for Valentine's Day, the brand is launching the new pink variant of Snuggle Liquid Fabric Softener and Dryer Sheets, Fresh Spring Flowers™.   

The SnugMobile comes at a time when more and more people are looking to connect by snuggling up to each other. Professional cuddling services and even social media apps and online matching services are emerging that connect people through their mutual interest in hugs and Snugs.

Anyone who would like to #shareasnug won't want to miss any of this snuggly soft action:

• Launching today, the Snuggle Valentine Video Card is available on share.snuggle.com and allows people to choose from more than 400 names spoken by Snuggle Bear and five different video messages for friends and loved ones shareable on Facebook, Twitter, e-mail and accessible via desktop and mobile platforms.

• Snuggle Bear will hit the streets of Manhattan on a SnugMobile to attempt a GUINNESS WORLD RECORDS record title of the 'most hugs given by a puppet in eight hours' on Feb. 13, 2015. Snuggle Bear will make stops all over the city, including Times Square and Columbus Circle, to invite people on board the snuggly soft bus, to share a Snug, take a Snuggle selfie, and receive a free plush Snuggle Bear to take home. Follow along on Facebook, Twitter and Instagram to join in the Snugs.

For the past 30 years, Snuggle has provided the ultimate in Snuggly Softness® and long-lasting freshness to loads of laundry.  Join him as he brings his mission of softness to the streets of New York on February 13. Visit www.snuggle.com, like Snuggle on Facebook and follow on Twitter and Instagram for more information.