Wednesday, September 9, 2015



Snuggle Bear Kicks SeptemBEAR off with a Small Act of Kindness that Will Have a Big Impact
on Children in Need

 Do you remember receiving your first teddy bear and the joy and companionship that it brought you?  No one understands this feeling better than Snuggle Bear, who has been softening laundry and hearts for over 30 years.  Snuggle’s mission to make the world a softer place is especially meaningful as we celebrate National Teddy Bear Day today.

Small acts of kindness make a big difference. So starting today, and throughout the month of SeptemBEAR, Snuggle is spreading joy and brightening people’s day through the simple, heartfelt act of giving away teddy bears through #ShareABear.  Snuggle is encouraging everyone to take part in the #ShareABear movement by sharing a photo, video or story of you and a special teddy bear in your life.  As part of the movement, Snuggle will donate 5,000 bears through Random Acts, a non-profit organization, to help brighten the days of children in need.

To kick off the effort, Snuggle surprised some special friends with a snuggly act of kindness -, sharing teddy bears to help celebrate his favorite holiday and to encourage others to #ShareABear.

The positive effects of teddy bears are well documented, providing people with a rare companionship that very few other things can match.  Particularly during times of sickness or stress, they can bring comfort and reassurance.  And, at any age, holding a teddy bear can trigger a release of “feel good” hormones.

Snuggle surveyed over 5,500 consumers to discover the true importance of the teddy bear in people’s lives. Results showed:
o   73% of people had a teddy bear as their first stuffed animal
o   38% still sleep with their teddy bear but won’t tell their friends!
o   71% still find comfort in their bear when sick
o   54% have passed down a teddy bear to a child or loved one
o   44% of people own more than four teddy bears!

Random Acts is a global non-profit organization, now celebrating its 5th anniversary, which aims to conquer the world, one random act of kindness at a time.  Its network of child-focused charities includes, but is not limited to: Children's Aid Society, New York; People Serving People, Minnesota; HELP of South Nevada and Bradley Angle, Oregon.

Visit, like Snuggle on Facebook and follow on Twitter and Instagram for more information.