Friday, April 22, 2016

Celebrate the American Mom with zulily

Bringing up Baby: Costs & Habit Insights of the American Mom from

In celebration of moms this Mother’s Day, online retailer is honoring new moms nationwide by taking a closer look at something they all can relate to –budgeting for all things baby!

Read on here for some of the survey insights they found regarding spending and saving habits when preparing for baby:
·         With annual childcare costs hovering around $6,000, it’s crucial to choose (and pay!) the right person to watch your kids. In our survey Julia Roberts was voted the top celeb moms would let babysit, but Kim Kardashian didn’t make the cut and was only selected by 3% of respondents.
·         Raising kids can get pretty pricey, so it’s no surprise a third of mothers surveyed said they’d compete in a monthly random dance battle (32%) in exchange for free baby gear, attire, etc.
·         Almost half of mothers surveyed (45%) said the most missed pre-mom indulgence is actually having a day off.
·         33% of moms agreed that the most common squabble couples have regarding new parenting is about money.
With all the above stats, it’s no wonder moms everywhere are always on the lookout for smarter ways to spend on baby, and online retailer zulily is dedicated to helping their plight by serving up fresh, unexpected items for baby and the whole family, in fact, just in the last year customers have saved millions of dollars on baby gear items. Here’s the breakdown:
·         Savings on baby blankets: over $2.4M
·         Total savings on key items needed to set up a nursery: over $2.6M
·         Savings on all baby feeding supplies: over $4.5M
Be sure to check back on or on their app every morning to discover new finds, especially on Mother’s Day (May 8th) for their Moms First event, to shop everything a new mama wouldn’t want to be without.

*The study was conducted online using a Google Consumer Survey, which uses inferred demographic and location information to employ stratified sampling method by distributing the surveys based on the targeted audience to its publisher network and/or android smartphone users. The study consisted of 1000 respondents between April 4th and April 7th among women aged 25-54. The margin of error is +/-5 percentage points.

**Sales Data Methodology: The methodology used to report on the 2015-16 maternity and infant purchasing trends was created by reviewing more than 262,000 products, from April 2015 – April 2016. zulily has approximately 5 million active customers, as of Q4 2015.

My Thoughts 

zulily is the perfect place to find the perfect gift for all the special ladies in your life. No matter what your mom is into, you can find a gift to match her unique personality, They have an extensive collection of clothing, accessories, decor and more available at great everyday low prices that are often up to 50% off retail prices. Here are a few of the top picks on my list.

For the Enlighted Mom

If your mom is looking to add a little light into her life,  the Blue & White Lily Mercury Glass Table Lamp would a great gift. Not only are there 10 bulbs that will make bedside reading a breeze, it's also a lovely vintage style that would liven up any room in the house.

For the Yoga Enthusiast 

If your mom likes to stretch herself to the limits, than an adorable yoga set would make an excellent gift. The Green & Black Dual-Stripe Track Jacket & Yoga Pants provide the perfect combination of style and comfort and will allow mom to get into even the most complicated poses. 

For the Crunchy Mom

Essential oils are the newest craze, and at zulily, you can get a six pack of some of the most popular fragrances for only $24.99! Heal and de-stress the natural way!

For the Zen Mom

If your mom is all about creating her sacred space, a little something from the Art of Zen collection would make a great gift. Choose from garden statues, candles, and even real bamboo plants! 

For the Fashionista Mom

When its comes to fashion, zulily always has you covered. You can find stylish  clothing, shoes or accessories, all at well below regular retails prices.  These Red & Brown Basalt Leather Wedge Sandals are a steal at only $26.99!

These are only a few examples of the amazing products available from zulily. To see all they have to offer this Mother's Day, be sure to visit their website or follow them via their social media.  You're sure to find something special for even the most unique moms in America! 

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