It was in the summer of 2011 that two young jewelry designers at Jasco Designs – brothers Mark and Jay – came upon the realization that there was a need for quality fashion jewelry for girls.
They conceived of a line of jewelry that little girls would find precious and adorable – and that their parents would find adorable on their precious ones.
And so, Jasco Designs Inc., a family-owned-and operated business that’s been designing and manufacturing jewelry since 1986, set about creating the Lily Nily Collection, little girls jewelry. The collection includes bangles, bracelets, pendants, necklaces, and earrings, all adorned with a little bit of just about everything that little girls love. Not quite willy nilly, but definitely Lily Nily.
There are dreamy hearts, bows, and stars; cute butterflies and flowers; whimsical handbags, unicorns, and even sunglasses, anchors, and tennis rackets, not to mention a princess’s carriage.
Collection designers Mark and Jay have little girls of their own, who serve as perfect inspirations for the designs and act as their own little focus group.
All of the jewelry is designed in Brooklyn NY at the historic “Brooklyn Navy Yard,” just a few blocks from the Brooklyn Bridge. Each Lily Nily piece is specially crafted of 18k gold-plated brass, and all the enamel designs are hand painted. Color choices abound. There are jewelry options for just about every color that a little girl could like: if not pink, then there’s red, green, lavender, yellow, turquoise, orange, or honey as well as black and white and multi-colors too.
All the Lily Nily girls jewelry is randomly tested and conforms to all CPSIA requirements for cadmium and lead content in children’s jewelry.
Lily Nily’s mission is to bring joy to little girls everywhere with joyous, adorable jewelry that offers a wondrous selection of delightfully girly designs. They take great pride in what they do, striving always to create quality pieces of jewelry that combine old world charm with the modern world of fashion couture.
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I really loved the selection of jewelry that Lily Nily has for girls. It's all very adorable and stylish, that you're going to find something for the special girl in your life. My daughter has had her ears pierced for about two years and she doesn't like to change her earrings. She likes to keep the same ones in for a long time, but that's hard sometimes. I was curious to try these loop earrings.
She loves peace signs, so right away she liked them. I liked that these were made with a high quality gold and not something that would turn her ears green. She is very sensitve to metals and these didn't bother her. I tried them on myself first to see if I had any kind of reaction, and I didnt.
The grasp on these is strong and after a few days of wearing, they didn't come undone. No chipping of the gold after a few showers either. She has loved wearing these since getting them. Lily Nily is a great jewelry store and have a lot of different things to choose from: Bracelets, necklaces, earrings. I was very pleased with my selection and will be checking them out in the future for more purchases for my daughter.