Are you a published author who dreams of escaping your ‘day job,’ but feel discouraged by royalty payments that won’t even cover a cup of coffee?How do you get readers to buy your books, day after day, after the excitement of the launch has waned?
And how do you attract new readers who aren’t in your current circle of influence?
This concise and action-oriented guide was created as a roadmap to help authors tackle the daunting process of zeroing in on their Ideal Readers, as well as directing and growing their brands.
As an author, the concept of being seen is both delightful and terrifying. There is comfort in anonymity, slipping into the background and letting the words on the page speak for us.Branding yourself as an author requires you to step out from behind your book to fully engage your audience and develop relationships. This can be a daunting proposition, especially if you are an introvert.
Through featured brands (including Michael Hyatt, Jeff Goins, Anne Rice, and more) and her own experience coaching writers to become better marketers, Mroczka will show you how branding allows you to set yourself apart from the crowd, positioning yourself as an authority and trendsetter.
This book equips you to begin building your author brand through:
- Four shocking truths behind commonly held branding myths
- The simple, but often-overlooked equation to selling books
- Practical tips for defining your brand through your books, website, marketing, and on social media
- Actionable advice at the end of each chapter, along with a workbook and bonus checklist to walk you step-by-step through the entire process
What’s stopping you from having a tribe of loyal readers, eager to consume your next book?