Wednesday, July 29, 2015

The Real Company - 100% Single Origin Foods

Where is YOUR Food From?

Transparency Comes to U.S. With

The Real Co

100% Single Origin Foods

Valley Cottage, New York (May, 2015) - TheReal Co, Inc announces its U.S. debut of the first certifiable 100% Single Origin products including Himalayan Pink Rock Salt, Organic Raw Cane Sugar, and organically grown White Basmati Rice. The Real Co is pioneering Single Origin in food products, which is an exciting and transparent new food category and method of sourcing products globally and delivering it at a local level.  The Real Co enters partnerships with farmers and growers around the world that don't have an established route to distribute their products and creates a way to share their commodity with the world. The company brings full transparency and sustainability to the U.S. food industry. The Real Co products are carefully inspected and sourced by company representatives, and go straight from farm to shelf, eliminating the need for any middlemen.   This unique 100% Single Origin method allows everyone in the world to enjoy what is usually impossible to experience: unique, tasty, freshly farmed/mined products at affordable prices.

Every grain of salt, sugar and rice can be traced to its source, which is shared on every package of food bearing The Real Co name. Every food item has the Non-GMO Project Verified seal and is harvested from one single place, single farm or single family.

The packaging offers its own “transparent” view of the food, with a clear window that shows off the natural salt, sugar, or rice inside. The workers at every farm are paid a fair wage, and the end result is the highest quality organic food. Every product is then packaged in the United States.

The business model for The Real Co is founded on a direct farm-to-market delivery system, which offers farms distribution to the U.S., cutting out the middleman, and offering both retailers and stores great natural food products at low costs.

“We are a company founded on the notion that transparency is vital, and that consumers have the right to know where their foods are from,” says Belal Elbanna, CEO of The Real Co Inc. “The Real Co foods come right from their source and offer best of class products at best prices.”

The Real Co Inc foods include:

n  The Real Co Himalayan Pink Rock Salt, handcrafted, at the Himalayan Mountains. This salt is 100% pure; 100% Single Origin; non-GMO; has 84 active minerals in every grain; is unrefined and mountain washed in Himalayan mountain water. The salt is available in a 20-ounce tub container for a suggested retail price of $6.99 or in a saltshaker container for a suggested retail price of $9.49.

n  The Real Co Organic Raw Cane Sugar is 100% natural and organic; 100% Single Origin; raw and alive with natural vitamins and minerals; instantly dissolves in hot or cold liquids and is non-GMO. The sugar is available in 2 sizes: 8-ounce at a suggested retail price of $3.69 and 16-ounce at a suggested retail price of $4.49
n  The Real Co White Basmati Rice is 100% natural and 100% Single Origin; low-GI and pre biotic; non-GMO and is gluten free. The rice is available in 2 sizes: 16-ounce at a suggested retail price of $3.99 and 32-ounce at a suggested retail price of $6.49.

About The Real Food Co., Inc.
The Real Food Co., Inc. was founded in 2013 in Valley Cottage, New York with a direct farm-to-market approach for the organic food industry. The new 100% Single Origin Foods concept supports farms at their source, cuts out the middleman, and delivers directly to the U.S. market, cutting costs of products compared to other manufacturers.
The Real Food Co., Inc. offers transparency to the consumer, and is developing the first
Certification of 100% Single Origin Foods in the U.S.
Our Thoughts
With our family's special dietary needs, finding high quality, non-GMO, whole food products beyond what we can grow or hunt ourselves is mandatory.  The Real Co generously sent me both their Himalayan Pink Rock Salt (Fine Grain) and their Organic Raw Cane Sugar.  What's really cool about The Real Co is that these products are SINGLE ORIGIN.  That means it comes direct from the people who harvest or mine it, and is then inspected, packaged, and out to the consumer. No middleman.
Now, I'm a big fan of Himalayan pink rock salt. I like the flavor and the fact that it's got so many minerals in it - something essential to our way of eating.  It's pretty much the only type of salt we use anymore.  The Real Co offers it in both a shaker (fine grain) and a tub (coarse grain).  The shaker is easy to use - just twist the top for either shaker, bulk, or to close.  Although I've already used it for many dishes, for the purpose of this review I made my "Just Wing It" Paleo Chicken Pot Pie, where the salt is used in both the almond flour crust and the filling.
The Real Co's Organic Raw Cane Sugar has a slightly different flavor than I'm used to with raw cane sugar - it's somehow brighter, fresher, with a better flavor. I attribute this awesome flavor to it being single origin and as unprocessed as you can get for raw cane sugar!  It's quickly become my favorite dry sugar!
Next up, I used both The Real Co salt and sugar to make a batch of banana pancakes, which my son calls "cookies". I don't know why; the kid's never eaten a cookie in his life because of the drier texture cookies have (he hates dry textures). But, he deemed these pancakes "cookies", so "cookies" they are. LOL.  Normally I don't add sugar to these, but the bananas I had were not as ripe as I'd like them to be so I added a bit of extra sweetener.  This batch also included coconut flour, which makes for a crumblier, less-smooth pancake than does almond flour alone - sometimes I like to play around with the ingredients.  The green bits are some fresh purslane from our garden - gotta sneak some veggies into the "cookies"! :)
The last food photo I have for you is the refrigerator pickles I made a couple days ago!  I didn't have enough maple syrup on hand to complete the recipe, which is what I normally use, and the organic raw cane sugar made a nice substitute. My cucumbers are producing like crazy this summer so I imagine lots of pickles will be made!

UNFI, one of the largest distributors of natural foods in the U.S., is distributing the foods across the nation to supermarkets, specialty retailers and independent operators. Consumers may also purchase products online on or Visit the Real Co website at