all®, a recognized leader in laundry detergent with consumers for more than 50 years, introduces all® Radiant, a new liquid detergent designed to restore whites and protect colors over time at 30% less cost than the leading brand. The result is clothing with a new lease on life, transforming dull hand-me-downs into beautiful and bright pass-me-ons.
Clothes take a beating and after excessive laundering, whites can look dingy and colors begin to fade. According to the brand’s consumer insights research, it’s an issue that is at the top of the list of common consumer laundry problems and frustrations. New all® Radiant addresses these concerns with its patented Fiber Shield® Technology, which helps protect colors and makes dingy whites look whiter. This technology is especially helpful when it comes to the idea of hand me downs, which traditionally have received a mixed reception. Consumers have fond memories for clothes they love and don’t want to give them up and many times even share them with loved ones. They are however less than enthusiastic when they are dull, dingy and faded. Radiant keeps everyone in the family happy. Mom appreciates its performance and value, while confidently “passing along” out-grown clothing from older to younger siblings. Kids are also happy to see their favorite clothing looking bright and white wash after wash.
The brand continues to be an innovation leader in the laundry room for sensitive skin as well. Earlier this year, all® free clear dryer sheets were named Better Homes and Gardens’ Best New Product. Furthermore, the No. 1 detergent brand recommended by dermatologists for sensitive skin, is introducing two new sensitive skin products that are available nationwide:
o all® free clear OXI mighty pacs is a convenient, hypoallergenic, advanced cleaning solution for those with sensitive skin. It is the only single dose OXI detergent on the market specially designed to be gentle on skin.
o all® OXI laundry booster for sensitive skin provides an easy stain-fighting boost in the laundry without irritating skin because it is 100% free of dyes, perfumes and chlorine. The booster can also be used to safely remove stains around the house.
At 15% less per load than the leading booster brand, all® OXI laundry booster for sensitive skin is sure to fit every budget.
all® Radiant is now available in the laundry aisle at retail outlets nationwide, in sizes ranging from 46.5oz-141oz for suggested retail prices from $4.25 to $8.50.
As a mom of four, I know the value of hand-me-downs. It's important that I keep my kids clothes in good condition so I can pass them down. The problem is, the more you wash them, the more the colors fade. Often, things just aren't in good enough condition to keep. However, all Radiant can help change all that. This unique formula removes stains and still keeps colors looking vibrant, so they can last for many years to come.
I got to test out a bottle of all Radiant and I loved everything about it. It has a light fresh scent that is refreshing without being overpowering. Even more importantly, it works great on all types of stains. Grass stains, formula, pasta sauce, and even good old fashioned dirt are lifted from fabrics with ease. Plus, the colors stay bright no matter how many times you wash them. You can even use the same bottle on both colors and whites with the same fantastic results.
Thanks to all Radiant, my clothes will stay looking their best and I'll definitely get the most of them. Even when all my own children outgrow them, I'll be able to pass them down to their younger cousins. If you'd like to learn more about all and their full line of laundry detergents, be sure to visit their website.