Mike and Ike® Zours® - Show Us Your #ZoursFace

Everyone knows that sour sting you get after your first bite of ZOURS®. This swift kick to your mouth is called your ZOURS® Face and we want to see photos of your best ZOURS® facial expression.  Fans of the sour candy can post their ZOURS® Face photos to Facebook, Twitter and Instagram, using the hashtag #ZOURSFACE.

 MIKE AND IKE® ZOURS® is the perfect treat for anyone who loves sour candy!  The sweet and sour candy delivers delightful sweetness with a prominent sour zing.  MIKE AND IKE® ZOURS® joins Original Fruits, Tropical Typhoon®, Berry Blast®, Red Rageous!™ and other great tasting and fruity MIKE AND IKE® varieties! 

 

The eye popping flavors of ZOURS® include Sour Lemon, Sour Green Apple, Sour Watermelon, Sour Blue Raspberry and Sour Cherry.  MIKE AND IKE® ZOURS® is available in several pack types including .78 ounce pouches, 1.8 ounce pouches, 3.6 ounce and 5.7 ounce theater boxes, 4.2 ounce peg bags and 9 ounce stand-up bags. The SRP for these items range from $0.25 - $2.99. 

 

“‘ZOURS® faces make for funny photos and we can’t wait to see all the pictures posted from consumers using #ZOURSFACE” says Koren Ivie, Brand Manager for MIKE AND IKE® candy. 

 

For more information on MIKE AND IKE® new flavors and upcoming programs, visit www.mikeandike.com.  Also be sure to follow us on Twitter and Instagram and “like” us on Facebook.

 

My Thoughts

My kids have always loved Mike & Ike so they were excited to try the Zours variety. We received a few packs to try out, and my kids went crazy. Mike and Ike Zours have all the chewy, juicy flavor we're used to, but now now they come in a sour variety that will make you twist your face into the zaniest expressions.  If you want to try something new, these sour flavored treats will have you making a #ZoursFace you'll just have to share.

You can find Mike & Ikes Zours in large boxes or mini bags, making them the perfect choice for home or to toss in school lunches.  These fun new varieties are available now in stores nationwide.