Tuesday, July 16, 2013

Pureology's Highlight Heaven Perfect4Platinum Kit Supporting Global Green USA #samp

***Complimentary product received in exchange for an honest review***




 Just in time for summer, Pureology, the pioneer in ZeroSulfate® shampoos, introduces a new promotion featuring the award-winning Perfect4Platinum system and NEW Highlight Stylist. Pureology’s NEW Highlight Stylist is a collection of styling products created specifically for highlighted hair. The summer sun can wreak havoc on fragile strands, especially those that are highlighted and highly lifted.  The Perfect4Platinum system repairs, strengthens and softens to help hair retain its fresh-from-the-salon vibrancy.  Beginning in July in salons nationwide, Pureology will offer the ‘Highlight Heaven Perfect4Platinum Kit’ and will make a $20,000 donation to support Global Green USA in conjunction with this promotion.  


Highlight Heaven Perfect4Platinum Kit
Help fragile, highlighted and highly lifted hair retain its fresh-from-the-salon vibrancy with Perfect4Platinum ZeroSulfate® shampoo and the exclusive AntiFadeComplex®.  Key ingredients include: Strengthening Technology with protein-rich Keravis, softening plant extract of chamomile, brightening plant extract of lemon, nourishing plant extract of coriander.
-          Kit Includes:
o    Perfect4Platinum Shampoo (8.5 oz.) and Condition (8.5 oz.) featuring Zero Waste Packaging :
§  Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle
§  100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability. 
o    NEW Highlight Stylist Sea-Kissed Texturizer Salt-Free Tousle Mist Petite (1 oz.)
o    NEW Highlight Stylist Gold Definer Contour Shine Gel Petite (1 oz.)
-          Available July in Salons for $58.00

Give Back with Pureology!
-         Giving back is one of Pureology’s core values and this year, timed with the above promotion in which Pureology is donating $20,000 to Global Green USA, Pureology has launched its Crowdrise Fundraising page for Global Green USA for its community to get involved and support Global Green USA!  The power of the crowd is real, small donations really do add up to make a monumental impact on our environment.  Thanks to the donations and funds raised by Pureology and its community, Global Green USA continues to focus on greening our nation's schools, educating on water conservation, and improving the quality of life for people and their communities by fostering environmental awareness about the health and future of our planet.  Visit Pureology’s Crowdrise Fundraising page for Global Green USA to make your donation today!

As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.  This year, Pureology announces that recent improvements to its Shampoo and Condition packaging, such as the NEW Zero Waste packaging, are helping reduce its environmental impacts.

NEW Zero Waste Shampoo and Condition Packaging
-         Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle
-         100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability. 
-         For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers.  Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!®  For more information visit Pureology.com or like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers. 



My Thoughts 

Pureology sent me a few of the of the items  from the Serious Color Care line to try out. These are specifically designed for highlighted hair.  All the items in the line really bring out the shine in highlighted hair and add new life to it. The gel is even pretty to look at with its swirling golden sparkles that you can see through the bottle. When styling, it gives you the extra hold you need for all kinds of styles. It also adds a little bit of enhancement to highlights, which really makes them stand out.

The illuminating moose is another cool product. This gives extra strength to fine hair and to hair that might be damaged from highlights, returning it to its normal healthy glow.  It doesn't leave hair feeling heavy, but instead allows it to stay  touchable, soft, and manageable. 

Finally, I tried the sea-kissed texturizer and I think that was my favorite. It definitely helps to make color treated hair look fuller and have more body. It also helps to get out the tangles if you use it right after washing. The light, crisp scent is very pleasant. The combination of these three products is a great way to keep color-treated hair looking shiny and healthy all year long. I'm sure using the matching shampoo and conditioner set would only enhance the effect. Of course the best part is knowing Pureology is doing their part to help the environment by using recycled material for their bottles and using sulfate free ingredients. Now you can be beautiful while keeping the earth beautiful  as well. 

 
***Please note that I received no form of monetary compensation for this post. I did receive a sample of the product to try in order to write a fair and honest review. The opinions expressed in this review are my own and were not influenced in any way. ***

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