Wednesday, October 11, 2017

Back to School, Back to Sick?



With the school year in full swing, one of the biggest questions we always get is how to combat illnesses in schools – especially with the school year restarting recently. And I’m sure New Age Mama readers have similar questions. So when Kleenex® brand conducted a study around kids and illness, we immediately thought to send it your way!

As the weather gets cooler, that means cold and flu season is just around the corner. Kids – and their parents – are heavily impacted, particularly in the beginning months of school. According to over 500 parents and caregivers:



Get ready for back to school germs:
  • 97% said their child will get sick at some point during the school year with winter, changing seasons, and the beginning of the year the prime sick times.
    • One in four parents (26%) say their child is most likely to get a cold/flu at the beginning of the school year while two in three (65%) say is it likely during the winter months at school.
  • Three-quarters (77%) of parents agree that they’ve gotten a cold or the flu after their kid brought it home from school.
  • Most parents (89%) say their child has contracted a cold from school followed up by three in five parents (59%) saying their child has contracted the flu from school.

No matter what, these superstar parents are prepared:
  • 91% say they keep tissues in their house should their kid get sick.
    • Kleenex® Cool Touch is ready to save the day the next time sickness hits. Cooling on contact, this tissue not only soothes a sore nose and prevents redness, but it provides a bit of excitement for kids right out of the box. They’ll definitely want to use these again!


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