Tuesday, August 15, 2017

Cats Go Crazy for Hartz Delectables SqueezeUp Treats, the First Interactive Wet Cat Treat.



Cats nationwide are going "pawtastic" over  Hartz Delectables SqueezeUp treats, the first interactive wet cat treats.  The Hartz Mountain Corporation announces their "Pawtastic!" campaign featuring videos of "celebricats" including Venus the Two Face Cat, Coby the Cat, White Coffee Cat, Hello Luna Rose, Hobbicats, N2 Cat Crew and Roothekangaroo "going crazy" for SqueezeUps on the company's social media channels in July and August 2017.

Delectables SqueezeUp, available in Chicken and Tuna flavors,  is a rich, thick puree in a lickable tube that provides cats with a fun and delicious treat. "Delectables SqueezeUp treats allow cat parents to hand-feed their cats out of a tube for a fun experience for both cat and cat parent," says Lester Ding, Brand Manager.

Ideal as an in-between meal treat or as a savory topper for dry food, Delectables SqueezeUp's convenient, single-serve tubes provide cats with tempting treats made with real chicken or tuna, without by-products.

Delectables SqueezeUp, launched in July 2016 as the first interactive wet cat treat, is sold as a 4-pack and is available at major retailers including Walmart, Chewy.com, and Amazon.com.

As part of the "Pawtastic!" campaign, consumers are invited to share photos and videos of how their cats go "pawtastic" over SqueezeUps on the company's Facebook, Twitter, and Instagram pages using hashtags #pawtastic, #LickItLoveIt and #catsgocrazy4Delectables.  Participants will be entered in weekly drawings for a chance to win SqueezeUp treats and Hartz® cat toys. In addition to videos featuring "celebricats," the campaign will include product reviews by prominent cat bloggers and press coverage.

Delectables SqueezeUp's "Pawtastic!" campaign is part of the Delectables brand's national marketing plan for the second half of 2017.   The Delectables Lickable Treats "Empty Bowl" campaign includes a targeted national TV commercial as well as digital and social media campaigns.

About The Hartz Mountain Corporation:
The Hartz Mountain Corporation is a leading manufacturer and marketer of pet care products in the United States and Canada. For over 90 years, Hartz has provided pet owners with the highest quality products - innovative solutions developed with proven science and a love for companion animals. The company offers more than 1,200 products for dogs, cats, birds, small animals, reptiles and fish, each dedicated to the health and well-being of household pets. For more information, visit www.hartz.com.

My Thoughts: 



My cat loves a good treat and the Hartz Delectables SqueezeUps really hit the spot! I adore how easy they are to serve her. My fur baby has a very sensitive stomach. I have to be careful what I give her to eat or snack on. Immediately upon giving her one on a plate to try first, she took a good sniff, a few licks, and wanted to cover it up with a paper towel to save. Whenever she does that I know she's enjoying it!

The consistency was perfectly smooth yet thick. It was blended wonderfully for my cat's tastes and tummy. I was also very impressed by how much each packet has. Not only are they getting a great amount of the treat, but it can used as a snack, or even a food topper for extra enjoyment. She tried both the chicken and tuna and they were a hit.


Not only did Hartz send me a ton of delicious treats in the mail, they also included some awesome kitty toys and a sample of their Delectables Bisque for kittens. My girl loved them both! I encourage everyone is enter their weekly drawings for Delectables SqueezeUps and toys. You'll cat will certainly thank you! You can never beat a great treat!

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