Marubeni America Corporation announced today that they are launching the popular Japanese brand, IFME Children’s Footwear, in the United States. Marubeni has named North American Shoe Company as its U.S. distributer. Released originally in Japan in 1999, IFME U.S. will launch its first spring collection in America in early 2016.
With a priority on the healthy development of children’s feet, the brand was established based on research and development with Japanese medical professionals specializing in pediatric podiatry. Since 1999 IFME has sold a total of 16 million pairs of shoes globally. IFME now has an extensive network of 1,800 stores in Japan, Hong Kong, and Taiwan and is looking to expand the iconic brand in the U.S. market. The name IFME, short for “IF it was ME,” reflects the brand’s deep commitment to customer satisfaction. This attitude is upheld throughout all aspects of production and distribution. The brand concept – making shoes that support the healthy development of children’s feet – remains at the heart of the IFME brand.
IFME works directly with Dr. Torii, professor at Japan’s Waseda University Division of Sports Sciences, as part of an academic-industrial alliance. As a result, IFME offers unique features and design elements that support a child’s foot movement and help muscles exert their full potential. Studies show an increasing number of children suffer from flat feet. To promote correct foot position and posture, IFME has developed a unique functional insole that allows the toes to splay and advances healthy arch development. IFME shoes also utilize a unique technology called MOFF, or “Marvelous Odor Free Fiber.” This natural cotton-based deodorizing fiber is mechanically treated by superior nanotechnology. MOFF absorbs 150 times as much ammonia odor as activated charcoal, at 20 times the speed, keeping children’s active feet odor free.
Children’s feet grow so fast that parents find themselves purchasing footwear constantly. The IFME brand is backed by Marubeni Footwear, which has vast experience in producing shoes from start to finish for numerous well-known footwear brands. Utilizing these quality resources enables Marubeni to produce a very affordable shoe. The MSRP ranges between $40.00 - $45.00.
The size range for Baby is 4.5 – 7 and for Child is 8 – 1. IFME shoes will be available online and nationwide in mid-February, 2016. For more information, please visit www.IFMEUS.com.
A lot of people think that because kids outgrow their shoes so quickly, it's not as important to find them a good brand of shoes. But our children's feet need the same type of pampering that adult feet need, especially if they lead an active life style. My four year old son is involved in tons of sports, and it's very important for me to find him a good pair of sneakers. I want them to be comfortable, durable, stylish, and of course, affordable. I know that's a tall order, but you can get all this and more from the shoes at IFME.
We got to test out an adorable pair of black and green sneakers. This particular shade will match my son's spring soccer uniform perfectly. However, the color is only the beginning of what we loved about these sneakers. My son said they are the most comfortable pair of shoes he has ever slipped on. They balance his weight perfectly, making it easier to run or slide to block a goal. The special design conforms to the contours of his foot. They even come with pre-tied colored laces, so you don't have to worry about them coming undone. The Velcro strap helps fasten them a little tighter to get just the right fit every time.
Normally, after just a few days, I can already see some wear and tear on my son's shoes, but he has worn his IFME sneakers for a few weeks, and they still look brand new. Anyone with boys will now this is something worth bragging about. The style we received are only one example of dozens of trendy selections you can choose from. Sizes range from infant to size 1 and are available for both boys and girls. Here are a few more styles we love:
With IFME, you are getting the best quality for the best price. If your children need new shoes, be sure to visit IFME first. To learn more, be sure to visit their website or follow them via social media.
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One lucky winner is going to receive a pair of IFME Children's Footwear in the size and color of their choice. To enter, just fill in the Giveaway Tools form below. This giveaway will end on 2/22/16. Open to the US only. The winner will be notified via email and will have 48 hours to reply. Thanks again to the sponsor for offering this fantastic prize.