all®, America’s trusted premium laundry brand, is partnering with the
Peanuts Gang, and bringing the characters to life on the small screen. The centerpiece of the campaign is a
TV spot
featuring Pig-Pen and the other members of the Peanuts gang – Charlie
Brown, Lucy, Linus and Snoopy of course – all portrayed by real kids.
The brands are a great match – well-known, all about kids and with strong roots in
the American psyche. all is a leader in the premium laundry detergent
segment and skews more towards households with
kids than any other laundry brand. The Peanuts gang has 96% brand
awareness with moms, a daily readership of 45 million and a massive one
billion impressions social media reach. (Snoopy is the #1 shared
character on Facebook.)
My thoughts
Stains will be inevitable, but all Laundry Detergent with Stainlifters is
here to help keep your family’s clothes fresh and stain-free. The unique formula of stain-fighters penetrates fabrics to help break
down and lift out tough, dried-on stains, deep-cleaning for brilliant
whites and brights. Choose between the liquid formula or their mighty pacs. Either way, your clothes will come out looking their best.
With kids involved there are always messes. We went to a party, and my children got icing all over their new spring clothes. I was afraid they were ruined, but with the All Free & Clear Detergent with Oxi, it wasn't an issue. All you do is add a cup or a tab to your laundry and it's like stains never existed. You don't have to worry about pre-treating. I've been using Oxiclean for years to give my laundry a boost and it's worked great on everything. Wine, grass stains, and formula all come out ten times better with OxiClean in the wash. Now that it's included in my favorite detergent, it's like getting a package deal. It even leaves clothes smelling fresh and clean, and because it's Free & Clear of harsh colors and perfumes, I can even use it for my youngest son who has eczema.
Sweepstakes
all Laundry is looking for the world's dirtiest kid! For a chance to win, share your Pig-Pen's photo on our wall using#allPigPens and #sweeps.
This sweeps can be entered in the following ways:
Via Facebook: Log on to your Facebook account and upload the Photo with the hashtags
#allPigPens and #sweep onto our Facebook pages, located at either
www.facebook.com/allLaundry or www.facebook.com/allfreeclear (“Sponsor’s Pages”).
#allPigPens and #sweep onto our Facebook pages, located at either
www.facebook.com/allLaundry or www.facebook.com/allfreeclear (“Sponsor’s Pages”).
(ii) Via Twitter: Log onto your Twitter account and tweet the Photo with the hashtags
#allPigPens and #sweeps. You must be an active holder of a non-private Twitter account
(i.e., you must make sure your tweets are set to “public” and not “private”).
(i) Via Instagram: Access the Instagram application on your mobile device, and post the
Photo with the hashtags #allPigPens and #sweeps. You must make sure the “Photos Are
Private” option in the account settings on your Instagram account are set to “OFF”.
You can find the Official rules here: http://all-laundry.com/worlds-dirtiest-kid-official-rules
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